Job Description
1.
To develop and foster a positive image and relationship between the hotel and the public, i.e. vendors, suppliers, guests, clients and the community. Will function under the preview of Area Director of Sales & Marketing
樹立酒店良好形象并與公眾(賣主、供應(yīng)商、客戶及社會)建立良好的關(guān)系
2.
The Marketing Communications Manager performs her duties within the framework defined by the Banyan Tree Group, hotel norms and by internal rules and regulations as specified by Director of Sales & Marketing
遵循集團(tuán)和下屬酒店所列的各項規(guī)定及本酒店的規(guī)章制度,在市場銷售總監(jiān)具體指導(dǎo)下,履行自己的職責(zé)
3.
The Marketing Communications Manager draws up the Public Relation action, advertising and media plan on an annual basis for the hotel
每年為飯店制定公關(guān)及媒體宣傳計劃
4.
Organize regular visits by professional persons from the media and members of the trade to the hotel
定期組織新聞界和商界人士參觀飯店
5.
Ensures that stationary and printed items are standardized and conforms to the Banyan Tree standards
確保所有文具和印刷品完全符合集團(tuán)標(biāo)準(zhǔn)
6.
Ensure optimum publicity is created for all major hotel happening
飯店的每次宣傳都有助于為飯店建立良好的聲望
7.
Supervise taking of photographs and prepare news release of events undertaken by the hotel
管理有關(guān)為飯店拍照撰寫的新聞事宜
8.
Organizes both internal and external PR activities. e.g. inter-departmental or in-house activities
組織店內(nèi)外公關(guān)活動,例如部門內(nèi)或店內(nèi)活動
9.
The Marketing Communications Manager maintains contact with professional people, members of the press/media both local and international and any other persons who are clients or potential clients of the hotel
與國內(nèi)外新聞界人士以及飯店其他有潛力客戶保持聯(lián)系
10.
The Marketing Communications Manager maintains contact, coordinates with all other departments of the hotel, and may have contact with other PR Managers at a regional level. The Marketing Communications Manager ensures the smooth operation of the PR head office.
保持與飯店其他部門的聯(lián)系與合作,同時與本地區(qū)其他公關(guān)經(jīng)理保持聯(lián)系。還要確保本部門運(yùn)作正常
11.
Special projects / ad-hoc assignments as and well assigned.
特別項目/廣告安排。
12.
Prepares monitors and controls the PR annual budget and ensure every PR activity has the max effect.
掌握和控制酒店公關(guān)年度預(yù)算并確保每個酒店公關(guān)活動能夠發(fā)揮最大效用。
Job requirements
1.Leadership skills and knowledge of all tasks within the area of responsibility.
在責(zé)任范圍內(nèi)掌握領(lǐng)導(dǎo)才能和所有工作任務(wù)的知識
2.Knowledge of local & international market,2-3 years minimum in public relations or marketing.
對本地市場及國際市場有基本的了解,2-3年以上的的公共關(guān)系或者市場工作經(jīng)驗。
3.Knowledge in e-commerce, mass communication, creative graphic design, innovative copy writing, and editing.
了解電子商務(wù)、大眾傳播、平面創(chuàng)意設(shè)計和具有創(chuàng)新性的寫作與編輯能力
4.Luxry Resorts' Experience is preferred
度假酒店經(jīng)驗者優(yōu)先考慮