Responsibilities 工作職責(zé) 1.Daily Live Streaming Management:?Oversee and manage daily live streaming activities for two hotels, including planning, organizing, and executing events. 日常直播管理： 監(jiān)督和管理兩家酒店的日常直播活動(dòng)，包括策劃、組織和執(zhí)行活動(dòng)。 2.Script Writing:?Write and edit live stream scripts to ensure content is engaging, lively, and aligned with brand image. 撰寫腳本： 撰寫和編輯直播腳本，確保內(nèi)容引人入勝、生動(dòng)活潑并符合品牌形象。 3.Scene Traffic Analysis:?Conduct traffic analysis for hotel scenes to evaluate viewer data and optimize future live streaming strategies. 場(chǎng)景流量分析： 對(duì)酒店場(chǎng)景進(jìn)行流量分析，評(píng)估觀眾數(shù)據(jù)，優(yōu)化未來(lái)的直播策略。 4.Coordination with Online Non-Direct Channels:?Coordinate and manage live streaming activities with major online non-direct channels such as Meituan, Douyin (TikTok), Xiaohongshu (Little Red Book), WeChat Video Accounts, and Ctrip Live. 與非直接在線渠道協(xié)調(diào)： 協(xié)調(diào)和管理與美團(tuán)、斗魚（嘀嗒）、小紅書（小紅書）、微信視頻賬戶、攜程直播等主要在線非直接渠道的直播活動(dòng)。負(fù)責(zé)洽談合作、資源整合、提供技術(shù)支持，確保每場(chǎng)直播活動(dòng)順利進(jìn)行。 5. Responsible for negotiating partnerships, resource integration, and providing technical support to ensure smooth execution of each live event. 負(fù)責(zé)合作伙伴談判，資源整合，提供技術(shù)支持，確保每個(gè)現(xiàn)場(chǎng)活動(dòng)的順利執(zhí)行。 6.Special Holiday Live Streaming Planning:?Develop specific live streaming plans and strategies for shopping festivals such as Double Eleven (11/11), 618 Sales Event, as well as hotel anniversary celebrations to maximize sales opportunities and brand exposure. 特殊節(jié)假日直播策劃： 為雙十一（11/11）、618 促銷活動(dòng)等購(gòu)物節(jié)以及酒店周年慶制定具體的直播計(jì)劃和策略，最大限度地提高銷售機(jī)會(huì)和品牌曝光率。 7.Performance Metrics:?Ensure a 10% increase in Douyin GMV and conversion rates for the hotels within a 6-month evaluation period. 績(jī)效指標(biāo)： 在 6 個(gè)月的評(píng)估期內(nèi)，確保酒店的斗魚 GMV 和轉(zhuǎn)化率提高 10%。 Job Specs 職位要求 1. Good image temperament, strong immediate response ability, strong desire to express and share； 形象氣質(zhì)佳，有較強(qiáng)的臨場(chǎng)反應(yīng)能力，具有較強(qiáng)的表達(dá)分享欲； 2.1 + years of live broadcasting experience, with a single GMV10W+ live broadcasting case or a new number experience; 1年以上直播經(jīng)驗(yàn)，具有單場(chǎng)GMV10W+的直播案例或起新號(hào)的經(jīng)驗(yàn)； 3. Love life and travel, have a certain knowledge reserve of wine travel industry, tour guide experience is preferred; 愛(ài)生活愛(ài)旅游，有一定酒旅行業(yè)的知識(shí)儲(chǔ)備，有導(dǎo)游經(jīng)驗(yàn)的優(yōu)先； 4. Sense of goal, strong self-drive, strong pressure resistance, can adapt to fast-paced work. 目標(biāo)感、自驅(qū)力強(qiáng)，抗壓能力強(qiáng)，能適應(yīng)快節(jié)奏的工作。