Responsibilities 工作職責(zé)
1.Daily Live Streaming
Management:?Oversee and manage daily live streaming activities for
two hotels, including planning, organizing, and executing events.
日常直播管理： 監(jiān)督和管理兩家酒店的日常直播活動，包括策劃、組織和執(zhí)行活動。
2.Script Writing:?Write and
edit live stream scripts to ensure content is engaging, lively, and
aligned with brand image.
撰寫腳本： 撰寫和編輯直播腳本，確保內(nèi)容引人入勝、生動活潑并符合品牌形象。
3.Scene Traffic
Analysis:?Conduct traffic analysis for hotel scenes to evaluate
viewer data and optimize future live streaming strategies.
場景流量分析： 對酒店場景進(jìn)行流量分析，評估觀眾數(shù)據(jù)，優(yōu)化未來的直播策略。
4.Coordination with Online
Non-Direct Channels:?Coordinate and manage live streaming activities
with major online non-direct channels such as Meituan, Douyin (TikTok),
Xiaohongshu (Little Red Book), WeChat Video Accounts, and Ctrip Live.
與非直接在線渠道協(xié)調(diào)： 協(xié)調(diào)和管理與美團(tuán)、斗魚（嘀嗒）、小紅書（小紅書）、微信視頻賬戶、攜程直播等主要在線非直接渠道的直播活動。負(fù)責(zé)洽談合作、資源整合、提供技術(shù)支持，確保每場直播活動順利進(jìn)行。
5. Responsible for negotiating partnerships, resource integration, and
providing technical support to ensure smooth execution of each live event.
負(fù)責(zé)合作伙伴談判，資源整合，提供技術(shù)支持，確保每個現(xiàn)場活動的順利執(zhí)行。
6.Special Holiday Live Streaming
Planning:?Develop specific live streaming plans and strategies for
shopping festivals such as Double Eleven (11/11), 618 Sales Event, as well
as hotel anniversary celebrations to maximize sales opportunities and
brand exposure.
特殊節(jié)假日直播策劃： 為雙十一（11/11）、618 促銷活動等購物節(jié)以及酒店周年慶制定具體的直播計劃和策略，最大限度地提高銷售機(jī)會和品牌曝光率。
7.Performance Metrics:?Ensure
a 10% increase in Douyin GMV and conversion rates for the hotels within a
6-month evaluation period.
績效指標(biāo)： 在 6 個月的評估期內(nèi)，確保酒店的斗魚 GMV 和轉(zhuǎn)化率提高 10%。
Job Specs 職位要求
1. Good image temperament, strong immediate response ability, strong desire to express and share；
形象氣質(zhì)佳，有較強(qiáng)的臨場反應(yīng)能力，具有較強(qiáng)的表達(dá)分享欲；
2.1 + years of live broadcasting experience, with a single GMV10W+ live broadcasting case or a new number experience;
1年以上直播經(jīng)驗(yàn)，具有單場GMV10W+的直播案例或起新號的經(jīng)驗(yàn)；
3. Love life and travel, have a certain knowledge reserve of wine travel industry, tour guide experience is preferred;
愛生活愛旅游，有一定酒旅行業(yè)的知識儲備，有導(dǎo)游經(jīng)驗(yàn)的優(yōu)先；
4. Sense of goal, strong self-drive, strong pressure resistance, can adapt to fast-paced work.
目標(biāo)感、自驅(qū)力強(qiáng)，抗壓能力強(qiáng)，能適應(yīng)快節(jié)奏的工作。
