Responsibilities工作職責(zé):
1. Make plans, budgets and execution of the hotel advertising campaigns in liaison with the company’s official advertising agency.
與專業(yè)廣告公司聯(lián)系,制定并執(zhí)行酒店的廣告預(yù)算和對(duì)外廣告發(fā)布。
2. Coordinate and implement communications plan for the hotel activities and promotions in coordination with various revenue-earning departments in the hotel (i.e. sales, food and beverage, spa etc.).
協(xié)調(diào)并執(zhí)行酒店所有營(yíng)運(yùn)部門(mén)的酒店活動(dòng)和促銷(xiāo)計(jì)劃(如銷(xiāo)售,餐飲,水療等)。
3. Develop good relations with the media (print, broadcast, etc.) and implementation of the hotel’s publicity campaign.
與媒體(平面、電臺(tái)等)建立良好的關(guān)系,執(zhí)行酒店的市場(chǎng)宣傳活動(dòng)。
4. Overall supervise production of hotel printed materials to ensure compliance with?Identity Guidelines.
全面監(jiān)督酒店所有印刷產(chǎn)品以確保和品牌指引的一致性。
5. Ensure press releases are sent to all local & regional newspapers and magazines on all happenings/ events in the hotel.
及時(shí)發(fā)布酒店活動(dòng)新聞稿至各類報(bào)紙雜志。
Job Specs 職位要求:
Education Background: Bachelor Degree and above. Major in Marketing, Business Management or related majors.
學(xué)歷:本科學(xué)歷以上,主修市場(chǎng)營(yíng)銷(xiāo)或管理相關(guān)專業(yè)。
Experience:Minimum?5 years of work experience in a Marcom Manager or Director role in a similar capacity international hotel.
工作經(jīng)驗(yàn):類似規(guī)模國(guó)際酒店5年以上市場(chǎng)傳訊經(jīng)理或總監(jiān)經(jīng)驗(yàn)
Skills 相關(guān)技能:
1. Extensive knowledge of Advertisement / Media Planning and printing/ production process
豐富的廣告媒體計(jì)劃和印刷生產(chǎn)知識(shí)
2. Computer knowledge: Word, Excel, Web and basic knowledge of Desktop Publishing System
電腦知識(shí):Word, Excel; Web 和基本臺(tái)式印刷系統(tǒng)知識(shí)
3. Organized, detail-oriented and with good administrative skill.
條理清晰,明確導(dǎo)向性及良好的行政管理技巧