職位概述MAIN DUTIES:
為酒店開發(fā)并執(zhí)行營銷戰(zhàn)略，確保達成營收與客房銷售目標，調整營銷戰(zhàn)略，實施具體行動，監(jiān)控并完成各項目標。
Develop and implement sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.
負責酒店籌備與酒店開業(yè)的運營以其他相關工作。
Manage hotel Operations and other relative challenges for pre-opening and opening.
工作職責DUTIES AND RESPONSIBILITIES:
?財務回報Financial Returns:
?? 在預算內達成營收目標和員工銷售目標，使利潤率最大化。參與制定部門年度預算、酒店的營銷計劃、經(jīng)營及財務計劃。
Achieve budgeted revenues and personal/team sales goals and maximise profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans.
? 擬定并執(zhí)行銷售計劃，推動客房入住率明顯上升，提高平均房價，提升業(yè)務量，增加餐飲和宴會銷售。
Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.
? 審核每月報表和銷售預測報告，分析當前和潛在營銷趨勢，協(xié)調各種活動增加營收與市場份額，并監(jiān)督進展，確保業(yè)績達到或優(yōu)于既定營收計劃。
Review monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.
? 制定、開發(fā)各種特別活動和銷售活動，向潛在客戶推廣酒店業(yè)務。參加貿易展以及全國和本地大型營銷活動，增加新業(yè)務機遇，為酒店提升營銷機會。
Create and develop special events and sales blitzes to showcase?
員工團隊People:
? 主管日常銷售活動事務，計劃并分配工作，為每個員工設定工作績效目標。為員工提供教導、輔導并給予定期反饋，協(xié)助解決各種員工矛盾，提高員工績效，并對員工優(yōu)異的工作表現(xiàn)予以認可。
Direct day-to-day sales activities, plan and assign work, and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognise good performance.
? 對酒店營銷部門員工進行教育、培訓和激勵，促使酒店營收目標得以達成。確保員工獲得完成工作職責所需的信息、市場數(shù)據(jù)以及各種工具與設備。
Educate, train and motivate sales and marketing teams to achieve hotel revenue goals. Ensure staff has the information, market data, tools and equipment to successfully carry out job duties.
? 同關鍵客戶和外部相關人員（如：賓客、航空公司、批發(fā)商、旅行社、廣告商、本地社區(qū)團體）建立聯(lián)系并保持聯(lián)絡，借此增加團體及會議業(yè)務量，包括客房銷售、餐飲銷售和宴會服務等。
Develop and maintain relationships with key clients and outside contacts (example: guests, airliners, wholesalers, travel agencies, ad agencies, local community groups) in order to produce group and/or convention business, to include room sales, food and beverage sales, and catering/banquet services.
賓客體驗Guest Experience:
? 為賓客提供各種信息（如：忠誠計劃、本地景點、餐廳、設備信息），以提升賓客體驗。
Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience.
? 安排酒店會議及業(yè)務團隊活動，同其它酒店級部門協(xié)調，共同完成銷售部門同潛在客戶達成的協(xié)議中所規(guī)定的各項服務。
Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients.
? 同有關部門交流所有相關信息，包括即將抵達的貴賓、大型團體或其他重要賓客的要求和特殊需求。
Communicate to appropriate departments all pertinent information
requirements and special needs for arriving VIP’s, large groups,?
? 主管各種營銷活動，增銷各種酒店服務、產品及設施。
Lead marketing efforts to upsell guests on hotel services, offerings, and amenities.
企業(yè)責任Responsible Business:
? 發(fā)現(xiàn)降低營銷效果和酒店整體銷售情況的運營問題，同相關部門協(xié)作共同解決。
Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions.
? 提升酒店與品牌在本地的知名度，有時可能需要作為酒店代表接受媒體采訪等。
Develop awareness and reputation of the hotel and the brand in the
local community, may serve as the hotel representative for media
related inquiries.
? 同本地社會團體的業(yè)務領導、官員和代表保持密切聯(lián)系，確保酒店能經(jīng)常獲得高規(guī)格的曝光度。
Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high profile exposure for the hotel.
? 若同廣告機構、咨詢公司和其它供應商開展合作，擴大廣告投資效益，確保廣告體現(xiàn)品牌形象。
Work with advertising agencies, consulting firms, and vendors to
maximise advertising investments and ensure ads represent brand
identity.
