職位概述MAIN DUTIES: 為酒店開發(fā)并執(zhí)行營銷戰(zhàn)略，確保達(dá)成營收與客房銷售目標(biāo)，調(diào)整營銷戰(zhàn)略，實(shí)施具體行動(dòng)，監(jiān)控并完成各項(xiàng)目標(biāo)。 Develop and implement sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved. 負(fù)責(zé)酒店籌備與酒店開業(yè)的運(yùn)營以其他相關(guān)工作。 Manage hotel Operations and other relative challenges for pre-opening and opening. 工作職責(zé)DUTIES AND RESPONSIBILITIES: ?財(cái)務(wù)回報(bào)Financial Returns: ?? 在預(yù)算內(nèi)達(dá)成營收目標(biāo)和員工銷售目標(biāo)，使利潤率最大化。參與制定部門年度預(yù)算、酒店的營銷計(jì)劃、經(jīng)營及財(cái)務(wù)計(jì)劃。 Achieve budgeted revenues and personal/team sales goals and maximise profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans. ? 擬定并執(zhí)行銷售計(jì)劃，推動(dòng)客房入住率明顯上升，提高平均房?jī)r(jià)，提升業(yè)務(wù)量，增加餐飲和宴會(huì)銷售。 Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales. ? 審核每月報(bào)表和銷售預(yù)測(cè)報(bào)告，分析當(dāng)前和潛在營銷趨勢(shì)，協(xié)調(diào)各種活動(dòng)增加營收與市場(chǎng)份額，并監(jiān)督進(jìn)展，確保業(yè)績(jī)達(dá)到或優(yōu)于既定營收計(jì)劃。 Review monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan. ? 制定、開發(fā)各種特別活動(dòng)和銷售活動(dòng)，向潛在客戶推廣酒店業(yè)務(wù)。參加貿(mào)易展以及全國和本地大型營銷活動(dòng)，增加新業(yè)務(wù)機(jī)遇，為酒店提升營銷機(jī)會(huì)。 Create and develop special events and sales blitzes to showcase? 員工團(tuán)隊(duì)People: ? 主管日常銷售活動(dòng)事務(wù)，計(jì)劃并分配工作，為每個(gè)員工設(shè)定工作績(jī)效目標(biāo)。為員工提供教導(dǎo)、輔導(dǎo)并給予定期反饋，協(xié)助解決各種員工矛盾，提高員工績(jī)效，并對(duì)員工優(yōu)異的工作表現(xiàn)予以認(rèn)可。 Direct day-to-day sales activities, plan and assign work, and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognise good performance. ? 對(duì)酒店?duì)I銷部門員工進(jìn)行教育、培訓(xùn)和激勵(lì)，促使酒店?duì)I收目標(biāo)得以達(dá)成。確保員工獲得完成工作職責(zé)所需的信息、市場(chǎng)數(shù)據(jù)以及各種工具與設(shè)備。 Educate, train and motivate sales and marketing teams to achieve hotel revenue goals. Ensure staff has the information, market data, tools and equipment to successfully carry out job duties. ? 同關(guān)鍵客戶和外部相關(guān)人員（如：賓客、航空公司、批發(fā)商、旅行社、廣告商、本地社區(qū)團(tuán)體）建立聯(lián)系并保持聯(lián)絡(luò)，借此增加團(tuán)體及會(huì)議業(yè)務(wù)量，包括客房銷售、餐飲銷售和宴會(huì)服務(wù)等。 Develop and maintain relationships with key clients and outside contacts (example: guests, airliners, wholesalers, travel agencies, ad agencies, local community groups) in order to produce group and/or convention business, to include room sales, food and beverage sales, and catering/banquet services. 賓客體驗(yàn)Guest Experience: ? 為賓客提供各種信息（如：忠誠計(jì)劃、本地景點(diǎn)、餐廳、設(shè)備信息），以提升賓客體驗(yàn)。 Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience. ? 安排酒店會(huì)議及業(yè)務(wù)團(tuán)隊(duì)活動(dòng)，同其它酒店級(jí)部門協(xié)調(diào)，共同完成銷售部門同潛在客戶達(dá)成的協(xié)議中所規(guī)定的各項(xiàng)服務(wù)。 Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients. ? 同有關(guān)部門交流所有相關(guān)信息，包括即將抵達(dá)的貴賓、大型團(tuán)體或其他重要賓客的要求和特殊需求。 Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups,? ? 主管各種營銷活動(dòng)，增銷各種酒店服務(wù)、產(chǎn)品及設(shè)施。 Lead marketing efforts to upsell guests on hotel services, offerings, and amenities. 企業(yè)責(zé)任Responsible Business: ? 發(fā)現(xiàn)降低營銷效果和酒店整體銷售情況的運(yùn)營問題，同相關(guān)部門協(xié)作共同解決。 Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions. ? 提升酒店與品牌在本地的知名度，有時(shí)可能需要作為酒店代表接受媒體采訪等。 Develop awareness and reputation of the hotel and the brand in the local community, may serve as the hotel representative for media related inquiries. ? 同本地社會(huì)團(tuán)體的業(yè)務(wù)領(lǐng)導(dǎo)、官員和代表保持密切聯(lián)系，確保酒店能經(jīng)常獲得高規(guī)格的曝光度。 Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high profile exposure for the hotel. ? 若同廣告機(jī)構(gòu)、咨詢公司和其它供應(yīng)商開展合作，擴(kuò)大廣告投資效益，確保廣告體現(xiàn)品牌形象。 Work with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identity.