KEY RESULT AREAS
主要工作職責(zé)
1. 通過攜程,藝龍等在線旅行社,全球分銷渠道,官網(wǎng),在線批發(fā)商等戰(zhàn)略合作伙伴增加酒店的線上曝光及最大限度的發(fā)展產(chǎn)量。
Increase the Hotels online presence and production via strategic partnerships, e.g., OTA, GDS, Website, and Wholesale etc.
2. 為酒店通過第三方網(wǎng)站列表和合作伙伴進(jìn)行回顧及推薦。跟進(jìn)線上曝光及市場營銷計(jì)劃。
Assist hotels in the review and recommendation of potential 3rd-party web listings and partnerships.? Follow up on listings, exposure, marketing initiatives.
3. 開展所有的在線的餐飲渠道包括美團(tuán)點(diǎn)評、Enjoy等線上餐飲渠道,全面提升酒店餐飲形象提高產(chǎn)量。
Develop all food & Beverage channel, Meituan-Dianping, Enjoy etc. Drive the production and do advertisements.
4. 酒店官網(wǎng)的所有維護(hù),包括內(nèi)容和促銷包價(jià)及實(shí)時(shí)更新。
All maintenance of the Hotel web site, including content and promotion package updates.
5. 監(jiān)控、報(bào)告網(wǎng)站流量,并采取措施增加訪問量。
Monitor and report web traffic of the site, and take steps to increase
6. 拓展酒店客房,餐飲,宴會等所有酒店產(chǎn)品的電子營銷的機(jī)會。
Increase hotel rooms and F&B, banqueting, Spa, all of hotel products on e-marketing opportunities.
7. 保持更新酒店電子客戶的信息資料庫(客房/餐飲及水療),并提供更有效的客戶信息管理方案。
Keep updated Hotel e-customer database, (For rooms/F&B and Spa), and propose solutions for a better customer information management.
8. 積極參與行業(yè)內(nèi)的各個(gè)領(lǐng)域的事件, 貿(mào)易展覽以及各類社交活動以提升酒店品牌的知名度。
Actively participate in market segment industry affairs associations, trade show and events to elevate brand profiles.
9. 與品牌團(tuán)隊(duì)溝通,執(zhí)行每個(gè)品牌的的渠道活動, 并確認(rèn)每個(gè)渠道的需求。
Communicate with the brand team to achieve effective channel activities for each brand and identify needs of each channel.
10. 建立目標(biāo)并通過優(yōu)化電子平臺的信息內(nèi)容來提升網(wǎng)站的訪問率,轉(zhuǎn)化率以及每個(gè)訂單的均價(jià)。
Establish goals and deliver measurable increases in visits, conversion, and average order value through optimization of content for Digital Platforms.
11. 管理,執(zhí)行并維持品牌在所有網(wǎng)站或是社交網(wǎng)站的形象, 建立,實(shí)施并維護(hù)酒店在官網(wǎng)以及所有第三方網(wǎng)站的信息。
Responsible for managing, executing and sustaining the brand in all web and social environments as well as creating, implementing and maintaining web pages on our websites and all social sites.
12. Measure production; generate statistics and justifications on regular basis.
評估產(chǎn)量, 生成數(shù)據(jù)并進(jìn)行日常調(diào)整。
任職要求 Qualification
1. 至少三年大專學(xué)歷,擅長英文口語和書寫。
Minimum 3 years’ college education, good at English both speaking and writing.
2. 電子商務(wù)管理至少兩年的相關(guān)工作經(jīng)驗(yàn)。
Minimum 2 years progressive work-related experience in E-Commerce management.
3. 較強(qiáng)的人際交往和交流能力;積極進(jìn)??;首創(chuàng)精神;自信;與商業(yè)和行業(yè)客戶建立良好的關(guān)系。
Strong interpersonal and communication skills; aggressive; initiative; self-confident; established relationship with commercial and industry customers.