Responsibilities工作職責:
1. Make plans, budgets and execution of the hotel advertising campaigns in liaison with the company’s official advertising agency.
與專業(yè)廣告公司聯(lián)系,制定并執(zhí)行酒店的廣告預算和對外廣告發(fā)布。
2. Coordinate and implement communications plan for the hotel activities and promotions in coordination with various revenue-earning departments in the hotel (i.e. sales, food and beverage, spa etc.).
協(xié)調(diào)并執(zhí)行酒店所有營運部門的酒店活動和促銷計劃(如銷售,餐飲,水療等)。
3. Develop good relations with the media (print, broadcast, etc.) and implementation of the hotel’s publicity campaign.
與媒體(平面、電臺等)建立良好的關系,執(zhí)行酒店的市場宣傳活動。
4. Overall supervise production of hotel printed materials to ensure compliance with?Identity Guidelines.
全面監(jiān)督酒店所有印刷產(chǎn)品以確保和品牌指引的一致性。
5. Ensure press releases are sent to all local & regional newspapers and magazines on all happenings/ events in the hotel.
及時發(fā)布酒店活動新聞稿至各類報紙雜志。
Job Specs 職位要求:
Education Background: Bachelor Degree and above. Major in Marketing, Business Management or related majors.
學歷:本科學歷以上,主修市場營銷或管理相關專業(yè)。
Experience:Minimum?5 years of work experience in a Marcom Manager or Director role in a similar capacity international hotel.
工作經(jīng)驗:類似規(guī)模國際酒店5年以上市場傳訊經(jīng)理或總監(jiān)經(jīng)驗
Skills 相關技能:
1. Extensive knowledge of Advertisement / Media Planning and printing/ production process
豐富的廣告媒體計劃和印刷生產(chǎn)知識
2. Computer knowledge: Word, Excel, Web and basic knowledge of Desktop Publishing System
電腦知識:Word, Excel; Web 和基本臺式印刷系統(tǒng)知識
3. Organized, detail-oriented and with good administrative skill.
條理清晰,明確導向性及良好的行政管理技巧