Requirements?
崗位要求
? Degree in Business, Sales or Marketing;
學(xué)士以上學(xué)位：商業(yè)、銷售或市場(chǎng)專業(yè)；
? Training or experience in Luxury products, Hospitality, Cosmetics or Pharmacy will be considered a plus;
有奢侈品、酒店、化妝品或制藥方面的培訓(xùn)或工作經(jīng)驗(yàn)者優(yōu)先考慮；
? Minimum 5 years’ experience in marketing promotion in luxury business;
至少有5年的奢侈品市場(chǎng)推廣經(jīng)驗(yàn)；
? Have the drive, the passion and commitment to achieve personal and company goals;
有動(dòng)力、激情和承諾來實(shí)現(xiàn)個(gè)人和公司的目標(biāo)；
? Excellent network in luxury and hospitality industry and high-end B2B partner especially in luxury business;
在奢侈品和酒店行業(yè)擁有良好的網(wǎng)絡(luò)和高端B2B合作伙伴，特別是在奢侈品行業(yè)；
? Excellent communication skills and confirmed experience in “value selling”;
出色的溝通能力和“價(jià)值銷售”的經(jīng)驗(yàn)；
? Effective decision making and problem-solving skills;
有效的決策和解決問題的能力；
? Strong work ethic and ability to work well with autonomy;
良好的職業(yè)道德和自主工作的能力；
? Fluent in English;
英語(yǔ)流利；
? Have the ability to work with people across different cultures and nationalities;
能夠與不同文化和國(guó)籍的人一起工作
Responsibilities
主要職責(zé)
??Strategy & Planning: Developstrategy and marketing plans, for all Marketing dimensions, including Market, PR,Digital, and Communications, in line with corporate guidelines;
戰(zhàn)略與規(guī)劃:根據(jù)公司指導(dǎo)方針，為所有營(yíng)銷制定戰(zhàn)略和營(yíng)銷計(jì)劃，包括市場(chǎng)、公關(guān)、數(shù)字和媒體傳訊；
??Sales-Marketing mindset: turn businessobjectives into a robust and effective marketing strategy to help the businessachieve its goals. Identify opportunities to recruit customers at opening andexpand market share;
市場(chǎng)銷售的思維模式：將公司的目標(biāo)轉(zhuǎn)化為強(qiáng)大有效的營(yíng)銷策略，幫助企業(yè)實(shí)現(xiàn)目標(biāo)。在開業(yè)時(shí)尋找機(jī)會(huì)招攬客戶，擴(kuò)大市場(chǎng)份額;
??Demand Generation; utilize a variety ofmarketing tactics to generate leads and drive bookings;
利用各種營(yíng)銷策略來產(chǎn)生潛在客戶和推動(dòng)預(yù)訂量；
??Marketing CRM : ensure marketing andsales activities are connected, workflows are set up and working, and contentis used to personalize the experience and drive sales
市場(chǎng)客戶管理：確保市場(chǎng)營(yíng)銷和銷售活動(dòng)的互動(dòng)，流程建立并有效實(shí)施，定制個(gè)性化的體驗(yàn)并推動(dòng)銷售成績(jī)；
? Ensure that the message is strong andconsistent across all channels and marketing efforts (like events, emailcampaigns, web pages and promotional material);
確保信息在所有渠道和營(yíng)銷活動(dòng)(如活動(dòng)，電子郵件活動(dòng)，網(wǎng)頁(yè)和促銷材料)中都是高效并一致的；
? Collaterals: ensure production oftools, as per corporate guidelines;
確保使用銷售渠道時(shí)候按照公司的指導(dǎo)方針；
??Content Marketing; oversee (throughagency you will select), the execution of a variety of content marketingactivities – photos, videos, etc - ensuring qualityis high;
監(jiān)督并確保 (中介或供應(yīng)商)，執(zhí)行各種內(nèi)容營(yíng)銷活動(dòng)時(shí)使用高質(zhì)量的照片、視頻等媒體產(chǎn)品；
??Monitor competition in the market;
密切關(guān)注市場(chǎng)上的競(jìng)爭(zhēng)；
??Coordinate sales and marketing effortsto boost brand awareness;
協(xié)調(diào)銷售和營(yíng)銷工作，提高品牌知名度；
??Agency Management; be responsible forthe output and performance of our content and digital marketing agency;
管理線上代理中介的產(chǎn)出和表現(xiàn)；
